hued. is a project created and completed for Jackie’s Senior Showcase taught by Nagesh Shinde at the University of Wisconsin - Stout in Spring of 2019.

About hued.

For a long time there has really only been two options for getting your hair dyed: at a salon or at home. For a lot of people, going to a salon to get your hair colored is not only expensive but takes a lot of time. And going to a local beauty supply store can be intimidating because you often aren’t sure what you need or what to do.

Hued. is working toward making the at home hair dyeing experience easier and more customizable. We want to make it so that anyone, no matter how inexperienced, is able to give themselves the confidence they deserve by dyeing their own hair without the risk or worry of something going horribly wrong.


Visual Research




User Journey and Empathy Map